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Luca Toni features in the Emilia-Romagna PR campaign in Germany

Luca Toni, born in the town of Pavullo nel Frignano (in the province of Modena) has been recruited, like other famous sports symbols Ferrari and Ducati, by his region Emilia-Romagna to help publicise the region abroad.

Toni, who is in his second season at Bayern Monaco, has been recruited specifically to attract German tourists to the riviera,art cities, and appenine hiking country of Emilia-Romagna, with a special calendar some of which was shot in Rimini.

Luca Toni protagonista Calendario dell’Emilia Romagna from Stampa Video 2 on Vimeo.

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